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Global Male Grooming Products Market

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Till the last few decades, male grooming products were primarily limited to shaving creams, deodorants, after shave colognes and shampoos. In recent times, however, several male grooming products have been designed and developed which include moisturisers, facial creams, bronzers, concealers, serums, face masks as well as a number of anti-ageing products.


The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance. Driven by an increasing penetration of media, there has been a rising societal pressure to always look good.


Attitudes towards traditional masculinity have changed and men are now also diversifying into skincare products, such as moisturizers, scrubs, anti-aging creams, whitening creams, etc. to improve their physical appearance. This represents a significant shift from the times when male consumers followed a minimal grooming routine and would often use female beauty products as there were limited substitutes for them.


Another major driver of the male grooming market is the rising penetration of ecommerce and social media. Although the online market is still at a nascent stage, it is currently experience strong growth rates and allows consumers convenience and a wide variety of products to choose from. The increasing penetration of social media platforms such as youtube, facebook, instagram, whatsapp, etc. are also influencing consumers, particularly the younger generation to improve their physical appearance.Easy-to use hair pomade with extra power to create an elegant look and to give a fume of classic scents, delivering extra ordinary shine and emphasizing your hair.

Global Male Grooming Products Market

The global male grooming products market reached a value of US$ 57.7 Billion in 2018.  The market

 value is further expected to reach US$ 78.6 Billion by 2023, exhibiting a CAGR of 5.3% during 2018-2023.


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